Improving Government Services Using Social Media Feedback
Governments are making increasing use of social media technologies, both to inform citizens of available public government services, and to measure the effectiveness of existing services. We describe Vizie, a social media monitoring system designed to help analysts identify how current government services can be improved, by drawing on the commentary and feedback provided in social media by the public using those services. The Vizie system is designed to support the monitoring of arbitrary web and social media content, independent of topical domain and media type. It utilises a variety of natural language processing and information retrieval methods to highlight, distill, and present public feedback. We describe our analysis of the real-world constraints in which the system operates, based on a user requirements analysis which governed our research and development path, including our choice of text analysis methods. The end result is a system that (1) provides an ability to see an overview of the data as well as drill into explore the data in detail, (2) performs text analytics on the social media retrieved and (3) presents contextual information to enable users to decide when to engage with online communities.
KeywordsGovernment communication Data mining Social media Communication teams
This research has been partially funded under the Human Services Delivery Research Alliance (HSDRA) between the CSIRO and the Australian Government Department of Human Services, the CSIRO, and the “Early Adopters Group” Programme. We would like to thank P. Aghaei Pour, B. Jin, J. McHugh, A. Gall and H. Asghar for their work on the system, all the communications staff at the Australian Government’s Department of Human Services for their support in this work, and all our other users for their invaluable support and feedback.
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