What Are the Cornerstones of a Brilliant Business Model?



The truly brilliant business models do not arise accidently but are almost always based on a deep ambition to make a difference and to capture a unique new spot in the world. They are driven by the “why.” The cornerstones of a brilliant business model are the vision and the brand positioning. The vision of an organization can be defined by its higher goal, its audacious goal, its core values, and its core qualities.The positioning of a brand can be defined by its brand essence, its brand roots, its brand promise, its brand values, and its brand proof.


Business Model Potential Customer Brand Position High Goal Core Quality 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  1. 1.Zilveren Kruis, AchmeaAmsterdamThe Netherlands
  2. 2.&samhoudUtrechtThe Netherlands
  3. 3.AchmeaTilburgThe Netherlands

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