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Survey on Applications of Multimedia Technology to Examine Impact of Roadside Advertising on Drivers

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Multimedia Communications, Services and Security (MCSS 2015)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 566))

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Abstract

The correct location of ads, both static and moving, in close proximity of the roadway is an issue of high significance in the context of road safety. This publication aims to provide support in solving these issues by presenting a range of options for the implementation of extensive, multi-faceted research, using modern technology to allow an objective assessment of the risks arising from the presence of advertising spots in the roadway. The chosen research tools include the drivers’ reaction tracking systems based on the use of advanced multimedia technology. These systems may be integrated in the actual vehicle, allowing for performing the tests in real-life conditions or as part of an extended driving simulator. In addition, a part of the proposed approaches to researching the problem is to check drivers’ opinion using questionnaires and to analyze the traffic accidents taking place in close proximity to road advertising.

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Acknowledgements

The authors wish to express their gratitude to Mr. Pawel Spaleniak, an employee of the Multimedia Systems Department at Gdansk University of Technology, for the concept sketches used in this publication (Figs. 1 and 2).

Author information

Authors and Affiliations

  1. Multimedia Systems Department, Gdańsk University of Technology, Gdańsk, Poland

    Andrzej Czyżewski, Adam Korzeniewski, Piotr Odya & Piotr Szczuko

  2. Audio Acoustics Laboratory, Gdańsk University of Technology, Gdańsk, Poland

    Bożena Kostek

Authors
  1. Andrzej Czyżewski
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  2. Adam Korzeniewski
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  3. Piotr Odya
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  4. Piotr Szczuko
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  5. Bożena Kostek
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Corresponding author

Correspondence to Adam Korzeniewski .

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Editors and Affiliations

  1. AGH University of Science and Technology, Kraków, Poland

    Andrzej Dziech

  2. Department of Telecommunications, AGH University of Technology, Kraków, Poland

    Mikołaj Leszczuk

  3. Kielce University of Technology, Kielce, Poland

    Remigiusz Baran

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Czyżewski, A., Korzeniewski, A., Odya, P., Szczuko, P., Kostek, B. (2015). Survey on Applications of Multimedia Technology to Examine Impact of Roadside Advertising on Drivers. In: Dziech, A., Leszczuk, M., Baran, R. (eds) Multimedia Communications, Services and Security. MCSS 2015. Communications in Computer and Information Science, vol 566. Springer, Cham. https://doi.org/10.1007/978-3-319-26404-2_12

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  • DOI: https://doi.org/10.1007/978-3-319-26404-2_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-26403-5

  • Online ISBN: 978-3-319-26404-2

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