Promoting e-Commerce Software Platforms Adoption as a Means to Overcome Domestic Crises: The Cases of Portugal and Spain Approached from a Focus-Group Perspective

  • Ramiro GonçalvesEmail author
  • José Martins
  • Jorge Pereira
  • Manuel Cota
  • Frederico Branco
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 405)


Focus group interactions led to a set of strategic recommendations with regards to how to improve e-Commerce adoption levels in Iberian enterprises, essential in times of crises. Suggestions include: (1) Create actions to influence the governments of the Iberian Peninsula to re-evaluate the legislation that regulates e-Commerce; (2) Encourage venture capitalists, banks and business angels to create financing lines with better access; (3) Encourage European institutions of higher education to create partnerships with Iberian enterprises in a way that the technical know-how in these enterprises could be mixed with the scientific knowledge of those institutions; (4) Create, alongside with training organizations and universities, a set of new training courses directed at Iberian enterprises focusing on concepts such as Web 2.0 capabilities and the maintaining of a coherent online organizational identity. Increases in e-Commerce transactions may bring changes in mentality and greater prosperity to nations such as Portugal and Spain.


e-Commerce software platforms Adoption Focus group Iberia 


  1. 1.
    Ifinedo, P.: An empirical analysis of factors influencing internet/e-business technologies adoption by SMEs in Canada. Int. J. Inf. Technol. Decis. Making 10(4), 731–766 (2011)Google Scholar
  2. 2.
    Trkman, P.: The critical success factors of business process management. Int. J. Inf. Manage. 30, 125–134 (2010)CrossRefGoogle Scholar
  3. 3.
    Pereira, J., Martins, J., Gonçalves, R., Santos, V.: CRUDi framework proposal: financial industry application. Behav. Inf. Technol. 33(10), 1093–1110 (2014)Google Scholar
  4. 4.
    Morais, E., Pires, A., Gonçalves, R.: e-Business maturity: constraints associated with their evolution. J. Organ. Comput. Electron. Commer. (2011)Google Scholar
  5. 5.
    Branco, F., Gonçalves, R., Martins, J., Cota, M.: Decision support system for the agri-food sector—the Sousacamp group case. In: World Conference on Information Systems and Technologies. AISTI, Azores, Portugal (2015)Google Scholar
  6. 6.
    Martins, J., Gonçalves, R., Pereira, J., Cota, M.: Iberia 2.0: a way to leverage Web 2.0 in organizations. In: 7th Iberian Conference on Information Systems and Technologies (CISTI 2012), pp. 1–7, Madrid, Spain (2012)Google Scholar
  7. 7.
    EU: small and medium-sized enterprises (SMEs)—fact and figures about the EU’s small and medium enterprise (SME). Policy highlights overview. EU (2011)Google Scholar
  8. 8.
    Grandon, E.E., Nasco, S.A., Mykytyn Jr, P.P.: Comparing theories to explain e-Commerce adoption. J. Bus. Res. 64, 292–298 (2011)CrossRefGoogle Scholar
  9. 9.
    Solaymani, S., Sohaili, K., Yazdinejad, E.: Adoption and use of e-commerce in SMEs. Electron. Commer. Res. 12, 249–263 (2012)CrossRefGoogle Scholar
  10. 10.
    Gonçalves, R., Barroso, J., Varajão, J., Bulas-Cruz, J.: A model of electronic commerce initiatives in portuguese organizations. Interciencia 33, 120–128 (2008)Google Scholar
  11. 11.
    Thomas, B., Simmons, G.: e-Commerce adoption and small business in the global marketplace: tools for optimization. IGI Global, Hershey (2010)Google Scholar
  12. 12.
    Goncalves, R., Branco, F., Martins, J., Santos, V., Pereira, J.: Customer feedback and Internet: means used by the biggest Portuguese companies. In: 2011 Proceedings of the International Conference on e-Business (ICE-B), pp. 1–4 (2011)Google Scholar
  13. 13.
    Chatterjee, D., Grewal, R., Sambamurthy, V.: Shaping up for e-Commerce: institutional enablers of the organizational assimilation of web technologies. MIS Q. 26, 65–89 (2002)CrossRefGoogle Scholar
  14. 14.
    Hadaya, P.: Determinants of the future level of use of electronic marketplaces: the case of Canadian firms. Electron. Commer. Res. 6, 173–185 (2006)CrossRefGoogle Scholar
  15. 15.
    Oliveira, T., Dhillon, G.: From adoption to routinization of B2B e-Commerce: understanding patterns across Europe. J. Glob. Inf. Manag. 23, 24–43 (2015)CrossRefGoogle Scholar
  16. 16.
    Alam, S.: An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia. J. Bus. Econ. Manage. 12, 375 (2011)Google Scholar
  17. 17.
    Grandón, E.E., Nasco, S.A., Mykytyn Jr, P.P.: Comparing theories to explain e-Commerce adoption. J. Bus. Res. 64, 292–298 (2011)CrossRefGoogle Scholar
  18. 18.
    Simmons, G., Armstrong, G., Durkin, M.: An exploration of small business website optimization: enablers, influencers and an assessment approach. Int. Small Bus. J. 29, 534–561 (2011)CrossRefGoogle Scholar
  19. 19.
    Jesuíno, J.: Leadership and culture in Portugal. In: Chhokar, J., Brodbeck, F., House, R. (eds.) Culture and Leadership Across The World—The GLOBE Book of in-depth Studies of 25 Societies, pp. 583–621. Psychology Press, Routledge (2008)Google Scholar
  20. 20.
    O’Connell, J., Prieto, J., Gutierrez, C.: Managerial culture and leadership in Spain. In: Chhokar, J., Brodbeck, F., House, R. (eds.) Culture and Leadership Across the World—The GLOBE Book of in-depth Studies f 25 Societies, pp. 623–654. Psycology Press, Routledge (2008)Google Scholar
  21. 21.
    EU: Europe’s digital competitiveness report. European Union (2010)Google Scholar
  22. 22.
    Morais, E., Gonçalves, R., Pires, J.: Electronic commerce maturity: a review of the principal models. In: IADIS International Conference on e-Society, Lisbon, Portugal (2007)Google Scholar
  23. 23.
    Eurostat: Eurostat community survey on ICT usage by households and by individuals. EU (2011)Google Scholar
  24. 24.
    Ghauri, P., Gronhaug, K.: Research Methods in Business Studies, 4th Edn. Prentice Hall, New York (2010)Google Scholar
  25. 25.
    Bernard, H.R.: Research Methods in Anthropology: Qualitative and Quantitative Approaches. AltaMira Press, Thousand Oaks (2005)Google Scholar
  26. 26.
    Kotler, P., Keller, K.: Marketing Management, 13th Edn. Prentice Hall, Englewood Cliffs (2008)Google Scholar
  27. 27.
    Gonçalves, R., Martins, J., Pereira, J., Oliveira, M., Ferreira, J.: Accessibility levels of Portuguese enterprise websites: equal opportunities for all? Behav. Inf. Technol. 31, 659–677 (2011)CrossRefGoogle Scholar
  28. 28.
    Epstein, M.J.: Implementing successful e-Commerce initiatives. Strateg. Financ. 86, 23–29 (2005)Google Scholar
  29. 29.
    Takac, C., Hinz, O., Spann, M.: The social embeddedbess of decision making: opportunities and challenges. Electron. Markets Int. J. Netw. Bus. 21, 185–195 (2011)CrossRefGoogle Scholar
  30. 30.
    Hofstede, G.: Culture’s consequences: comparing values, behaviours, intitutions, and organizations across nations. SAGE Publications Inc., Thousand Oaks (2001)Google Scholar
  31. 31.
    Fonseca, B., Morgado, L., Paredes, H., Martins, P., Gonçalves, R., Neves, P., Nunes, R., Lima, J., Varajão, J., Pereira, A., Sanders, R., Barracho, V., Lapajne, U., Rus, M., Rahe, M., Mostert, A., Klein, T., Bojovic, V., Bošnjak, S., Bošnjak, Z., Carvalho, J., Duarte, I., Casaramona, A., Soraci, A.: PLAYER-a European project and a game to foster entrepreneurship education for young people. J. UCS 18, 86–105 (2012)Google Scholar
  32. 32.
    Martins, J., Gonçalves, R., Oliveira, T., Pereira, J., Cota, M.: Social networks sites adoption at firm level: a literature review. In: CISTI’2014—Iberian Conference on Information Systems and Technologies, Barcelona, Espanha (2014)Google Scholar
  33. 33.
    Venkatesh, V., Brown, S., Bala, H.: Bridging the qualitative-quantitative divide: guidelines for conducting mixed methods research in information systems. MIS Q. 37, 21 (2013)Google Scholar
  34. 34.
    Martins, J.: Adoção de Redes Sociais Online - Um estudo sobre os fatores que afetam a sua adoção ao nível das empresas. Departamento de Engenharias, vol. PhD. Universidade de Trás-os-Montes e Alto Douro (2014)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Ramiro Gonçalves
    • 1
    • 2
    Email author
  • José Martins
    • 1
    • 2
  • Jorge Pereira
    • 1
  • Manuel Cota
    • 3
  • Frederico Branco
    • 1
    • 2
  1. 1.University of Trás-os-Montes e Alto DouroVila RealPortugal
  2. 2.INESC TEC and UTADUniversity of PortoPortoPortugal
  3. 3.University of VigoVigoSpain

Personalised recommendations