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Promoting e-Commerce Software Platforms Adoption as a Means to Overcome Domestic Crises: The Cases of Portugal and Spain Approached from a Focus-Group Perspective

  • Ramiro GonçalvesEmail author
  • José Martins
  • Jorge Pereira
  • Manuel Cota
  • Frederico Branco
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 405)

Abstract

Focus group interactions led to a set of strategic recommendations with regards to how to improve e-Commerce adoption levels in Iberian enterprises, essential in times of crises. Suggestions include: (1) Create actions to influence the governments of the Iberian Peninsula to re-evaluate the legislation that regulates e-Commerce; (2) Encourage venture capitalists, banks and business angels to create financing lines with better access; (3) Encourage European institutions of higher education to create partnerships with Iberian enterprises in a way that the technical know-how in these enterprises could be mixed with the scientific knowledge of those institutions; (4) Create, alongside with training organizations and universities, a set of new training courses directed at Iberian enterprises focusing on concepts such as Web 2.0 capabilities and the maintaining of a coherent online organizational identity. Increases in e-Commerce transactions may bring changes in mentality and greater prosperity to nations such as Portugal and Spain.

Keywords

e-Commerce software platforms Adoption Focus group Iberia 

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Ramiro Gonçalves
    • 1
    • 2
    Email author
  • José Martins
    • 1
    • 2
  • Jorge Pereira
    • 1
  • Manuel Cota
    • 3
  • Frederico Branco
    • 1
    • 2
  1. 1.University of Trás-os-Montes e Alto DouroVila RealPortugal
  2. 2.INESC TEC and UTADUniversity of PortoPortoPortugal
  3. 3.University of VigoVigoSpain

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