Abstract
Focus group interactions led to a set of strategic recommendations with regards to how to improve e-Commerce adoption levels in Iberian enterprises, essential in times of crises. Suggestions include: (1) Create actions to influence the governments of the Iberian Peninsula to re-evaluate the legislation that regulates e-Commerce; (2) Encourage venture capitalists, banks and business angels to create financing lines with better access; (3) Encourage European institutions of higher education to create partnerships with Iberian enterprises in a way that the technical know-how in these enterprises could be mixed with the scientific knowledge of those institutions; (4) Create, alongside with training organizations and universities, a set of new training courses directed at Iberian enterprises focusing on concepts such as Web 2.0 capabilities and the maintaining of a coherent online organizational identity. Increases in e-Commerce transactions may bring changes in mentality and greater prosperity to nations such as Portugal and Spain.
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Gonçalves, R., Martins, J., Pereira, J., Cota, M., Branco, F. (2016). Promoting e-Commerce Software Platforms Adoption as a Means to Overcome Domestic Crises: The Cases of Portugal and Spain Approached from a Focus-Group Perspective. In: Mejia, J., Munoz, M., Rocha, Á., Calvo-Manzano, J. (eds) Trends and Applications in Software Engineering. Advances in Intelligent Systems and Computing, vol 405. Springer, Cham. https://doi.org/10.1007/978-3-319-26285-7_22
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