Entering Global Markets

Schlegelmilch, Bodo B.

doi:10.1007/978-3-319-26279-6_3

Entering Global Markets

Bodo B. Schlegelmilch²

Chapter
First Online: 03 March 2016

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Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

The discussion in this chapter may focuses on three questions: why companies globalize, when they globalize, and how they enter different national markets. Emphasis is placed on the discussion of specific foreign market entry modes. Here a distinction is made between non-equity modes, such as different means of exporting and contractual agreements, as well as equity modes, such as joint ventures and wholly owned subsidiaries.

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Notes

1.
Dunning (1993).
2.
Kalnins and Chung (2004) and Tallmann et al. (2004).
3.
Lieberman and Montgomery (1988).
4.
Peng (2006).
5.
Mascarenhas (1992), Isobe et al. (2000) and Fuentelsaz et al. (2002).
6.
Peng (2006) and Gaba et al. (2002).
7.
Stonehouse et al. (2004).
8.
Cavusgil et al. (2008).
9.
Webspy. http://webspy.com. Accessed June 1, 2015.
10.
Howard (1994).
11.
Keegan and Schlegelmilch (2001).
12.
Kaikati and Jack (1993).
13.
Javalgi et al. (2004).
14.
The Economist (2005).
15.
Ball et al. (2008).
16.
Ball et al. (2008).
17.
Cavusgil et al. (2008).
18.
Cavusgil et al. (2008).
19.
Wilensky (2006).
20.
Molaro (2006).
21.
Bruss (2002).
22.
Cavusgil et al. (2008).
23.
Decker (2011).
24.
Cavusgil et al. (2008).
25.
Stonehouse et al. (2004).
26.
Spulber (2007).
27.
Spulber (2007).
28.
The Economist (2005).
29.
Graf et al. (2013).
30.
Tallman (2008).
31.
Cavusgil et al. (2008).
32.
IBM Center for Applied Insights (2012).
33.
Friedman (2012).
34.
Keegan and Schlegelmilch (2001).
35.
Stewart and Maughn (2011).
36.
Das and Bing-Sheng (1999, 2001).
37.
The Economist (2007).
38.
Gupta and Wang (2010).
39.
Kale and Singh (2009).
40.
Kale and Singh (2009).
41.
Palmer (2006).
42.
Roussel (2001).
43.
Robson et al. (2012).
44.
Bamford and Ernst (2002).
45.
Parise and Casher (2003).
46.
Wassmer (2010).
47.
Bamford and Ernst (2002).
48.
In some countries, an equity stake other than that of 10 % is still used (see http://unctad.org/en/Pages/DIAE/Transnational-corporations-(TNC).aspx). Accessed April 7, 2013.
49.
UNCTAD (2012).

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Vienna University of Economics and Business, WU Vienna, Vienna, Austria
Bodo B. Schlegelmilch

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Schlegelmilch, B.B. (2016). Entering Global Markets. In: Global Marketing Strategy. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-26279-6_3

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DOI: https://doi.org/10.1007/978-3-319-26279-6_3
Published: 03 March 2016
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-26277-2
Online ISBN: 978-3-319-26279-6
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