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Global Marketing Ethics and CSR

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Global Marketing Strategy

Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

Business leaders like to talk about their companies’ latest social responsibility initiatives, the environmental credentials of their companies and the ethical behavior of their management and employees. While this is laudable, there is still considerable disagreement on rather fundamental questions, such as when, exactly, is a particular course of action ethical or unethical, and what are the limits of CSR? This chapter highlights some of the main issues underlying this debate as well as some of the key arguments put forward. Among the topics broached are how multinational companies should deal with differences that may exist across cultures and how ethics and CSR can be implemented into global marketing practice.

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Notes

  1. 1.

    Tett (2012).

  2. 2.

    Schlegelmilch (1994).

  3. 3.

    Schlegelmilch and Öberseder (2010).

  4. 4.

    Friedman (1970).

  5. 5.

    Taylor (1975).

  6. 6.

    Laczniak and Murphy (1993).

  7. 7.

    Schlegelmich (2010).

  8. 8.

    Becker and Fritzsche (1987) and Schlegelmilch (1989).

  9. 9.

    Donaldson (1989).

  10. 10.

    Schlegelmilch (1998).

  11. 11.

    Nill and Schibrowsky (2007) and Schlegelmilch and Öberseder (2010).

  12. 12.

    Freeman et al. (2010).

  13. 13.

    Dahlsrud (2008) and Matten and Moon (2008).

  14. 14.

    European Commission (2011).

  15. 15.

    Öberseder et al. (2013).

  16. 16.

    Öberseder et al. (2013).

  17. 17.

    Hildebrand et al. (2011).

  18. 18.

    United Nations General Assembly (1987).

  19. 19.

    Lélé (1991).

  20. 20.

    Adams (2006).

  21. 21.

    Johnson (1993).

  22. 22.

    Liam et al. (2012) and Scerri and James (2010).

  23. 23.

    Slaper and Hall (2011).

  24. 24.

    Adams (2006).

  25. 25.

    This section is based on Schlegelmilch (1998).

  26. 26.

    Kant and Ellington (1993).

  27. 27.

    Rawls (1971).

  28. 28.

    Rusche (1992).

  29. 29.

    Laczniak and Murphy (1993).

  30. 30.

    For a more detailed discussion, see Schlegelmilch (1998).

  31. 31.

    Donaldson (1992).

  32. 32.

    A more in-depth discussion of the underlying contractual view of business ethics can be found in Donaldson and Dunfee (1994).

  33. 33.

    Solell and Hendry (1994).

  34. 34.

    Nash (1992).

  35. 35.

    Nill (1995).

  36. 36.

    For a detailed debate, see Smith and Quelch (1993) and Smith and Murthy (2012).

  37. 37.

    Boggan (2001).

  38. 38.

    Cruickshank (1981) and Nardinelli (1990).

  39. 39.

    Crane and Matten (2007).

  40. 40.

    Adams (2002).

  41. 41.

    Powell and Skarbek (2004).

  42. 42.

    Freedman (1999) and IACC (2006).

  43. 43.

    Bolton et al. (2003).

  44. 44.

    Ferrell et al. (2008).

  45. 45.

    For the purpose of this discussion, we treat retailers separately from other intermediaries, although it can be argued that they also intermediate between producers and the final consumer.

  46. 46.

    Antia et al. (2004).

  47. 47.

    See also our discussion in Chap. 7.

  48. 48.

    Dasu et al. (2012), Hsiu-Li (2007) and Duhan and Sheffert (1988).

  49. 49.

    Xardel (1993).

  50. 50.

    Schlegelmilch (1994).

  51. 51.

    Varadarajan and Menon (1988).

  52. 52.

    Schlegelmilch and Szöcs (2015).

  53. 53.

    Szöcs et al. (2014).

  54. 54.

    Poulter (2007).

  55. 55.

    De Pelsmacker et al. (2005).

  56. 56.

    Schlegelmilch and Stöttinger (1999).

  57. 57.

    Schlegelmilch et al. (2004).

  58. 58.

    DesJardins (2003) and Schlegelmilch and Houston (1989).

  59. 59.

    Hill (2002).

  60. 60.

    Jones and Middleton (2007).

  61. 61.

    What IKEA Told Us (2012).

  62. 62.

    The Guardian (2012).

  63. 63.

    Francis and Beninger (2014).

  64. 64.

    Young and Brunk (2009) and Rogers (2006).

  65. 65.

    Adrienne (2010).

  66. 66.

    Graham and Havlick (1994).

  67. 67.

    Merck (n.d.).

  68. 68.

    Langlois and Schlegelmilch (1990).

  69. 69.

    Langlois and Schlegelmilch (1990).

  70. 70.

    Schlegelmilch and Robertson (1995).

  71. 71.

    Paine (1994).

  72. 72.

    Pickard (1995).

  73. 73.

    Vogel (1993).

  74. 74.

    Schlegelmich (2010).

  75. 75.

    Simmons (2013).

  76. 76.

    Hubbard (2011) and Kolk and Pinkse (2010).

  77. 77.

    Global Reporting Initiative (2013).

  78. 78.

    KPMG (2011).

  79. 79.

    Dhaliwal et al. (2011).

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  1. Vienna University of Economics and Business, WU Vienna, Vienna, Austria

    Bodo B. Schlegelmilch

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Schlegelmilch, B.B. (2016). Global Marketing Ethics and CSR. In: Global Marketing Strategy. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-26279-6_10

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