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What if? Strategy Design for Enacting Enterprise Performance

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Design Thinking for Innovation

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Abstract

Strategy making is confronted with a flow of issues and challenges, simultaneously implying fundamental uncertainties and strategic opportunities for current and future enterprise performance. For entrepreneurial strategizing, it is important to successfully translate such issues and challenges into value-creating initiatives, businesses, solutions, and products. In this chapter, we argue that strategy design is essential under these conditions, because it allows proactive creation and realization of promising strategic opportunities, while at the same time establishing organizational pre-conditions for future opportunity creation and realization. Specifically, we identify 10 strategy design practices and show how they shape entrepreneurial strategizing and enterprise performance. Additionally, we identify specific steps to introducing such practices into the strategy process of an enterprise.

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Authors and Affiliations

  1. Institute for Systemic Management and Public Governance (IMP-HSG), University of St.Gallen, Dufourstrasse 40a, 9000, St.Gallen, Switzerland

    Simon Grand

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  1. Simon Grand
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Correspondence to Simon Grand .

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Editors and Affiliations

  1. Institute of Information Management, University of St. Gallen, St. Gallen, Switzerland

    Walter Brenner

  2. Institute of Information Management, University of St. Gallen, St. Gallen, Switzerland

    Falk Uebernickel

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Grand, S. (2016). What if? Strategy Design for Enacting Enterprise Performance. In: Brenner, W., Uebernickel, F. (eds) Design Thinking for Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-26100-3_7

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