Identifying the Importance of Web Objects: A Study of ASEAN Perspectives

  • Aslina BaharumEmail author
  • Azizah Jaafar
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9429)


This study aims to determine the standard list of important web objects for four main types of websites, namely; (1) informational websites, (2) e-commerce, (3) library websites, and (4) general websites. 160 participants from ASEAN countries (Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Singapore, Thailand, the Philippines, and Vietnam) volunteered. Participants first filled in the demographic questions. They then rated 10 web objects on the degree to which each is important based on the websites’ types. Therefore, the standard web objects can be listed for user interface (UI) design of a site. The obtained web object is primarily a function of how important the object is in allowing a user to make a specific selection quickly either for the purpose of searching information, surfing the Internet, or buying something on the Internet. Hopefully, the results can be used as standard web objects in web UI design.


Informational websites Web objects User interface design Importance 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Faculty of Computing and InformaticsUniversiti Malaysia SabahKota KinabaluMalaysia
  2. 2.Institute of Visual InformaticsUniversiti Kebangsaan MalaysiaBangiMalaysia

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