Guideline for Designing an Effective Serious Game by Using Cultural-Based Game Design Model

  • Mazeyanti Mohd AriffinEmail author
  • Wan Fatimah Wan Ahmad
  • Suziah Sulaiman
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9429)


Many educators and researchers reported that computer games have bright potential to be used as learning tools in education. Computer games were reported to increase learner motivation, learner engagement and performance. However, literatures highlighted that designing and developing an effective computer games is very challenging. This paper attempts to provide a guideline for designing an effective serious game by using cultural-based game design model called GADEM. Eleven explicit serious game elements were extracted and described in the guideline. This guideline was presented according to cultural dimensions as described in Value Survey Module, as well as cultural markers and typography. The guideline could be used by both game developers and game designers.


Computer games Serious game Culture GADEM 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Mazeyanti Mohd Ariffin
    • 1
    Email author
  • Wan Fatimah Wan Ahmad
    • 1
  • Suziah Sulaiman
    • 1
  1. 1.Computer and Information Sciences DepartmentUniversiti Teknologi PETRONASSeri IskandarMalaysia

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