Neoliberalism and the Production of Enemies: The Commercial Logic of Yahoo! News

  • Christopher M. BinghamEmail author
  • Eric Kramer
Part of the International Perspectives on Social Policy, Administration, and Practice book series (IPSPAP)


The study of commercial media offers one of the best ways to gain an understanding of the role of violence in contemporary society, not in terms of an instrumental concern with “the effects” of violence on individuals, though this question has some limited importance, but rather in the sense of how, within the contemporary neoliberal context, media systematically normalize and justify violence as an outcome of their commercial organization. Such an approach focuses on several aspects of how media operate including (1) how commercial media collapse the distinction between news, entertainment, and advertising, (2) how conceptualizing audiences as commodities leads to their segmentation and isolation, (3) how this process of segmentation breaks down the possibility of reasonable democratic deliberation while (4) reinforcing biases and other polarizing dynamics among audiences, (5) how violence and the production of enemies serve useful marketing goals within commercial content, and (6) the role of commercial media in the broader neoliberal political economy. This chapter examines these intertwined questions by taking Yahoo! News as a case study of commercialized media content and exemplar of contemporary sophism.


Neoliberalism Violence Journalism Yahoo! Online news Advertising Third sophistic 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Department of CommunicationUniversity of OklahomaNormanUSA

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