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Evolution of the Web

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Online Brand Communities

Part of the book series: Progress in IS ((PROIS))

Abstract

Information and communication technologies (ICT) have brought about a considerable change in the way that people relate to and communicate with one another. Companies, as an active part of society, are not excluded from this situation; they must adapt their uses to appropriately establish and maintain relationships in this setting. In this sense, the Internet figures as the most widespread and important ICTs, as it serves as the base for other ICTs and plays a key role in the generation and distribution of information. Over the last two decades, its expansion has generated a cascade of social, cultural and economic changes, causing a change in business models, in manufacturing processes and in systems of distribution for products, information and content.

First the chapter will address what ICTs are, how they work and how they affect society. Next, the chapter focuses on the study of the Internet’s evolution, from its beginnings through its possible future, covering the forms of Web 2.0 or Social Web and Web 3.0 as well as its effects on social and business relationships. Other aspects related to the Internet and businesses such as Ubiquitous Computing and the Semantic Web are presented.

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Notes

  1. 1.

    Computer programs without human operators that search for information.

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Authors and Affiliations

  1. Dept. Business Administration, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  2. Marketing Group, Open University of Catalonia, Barcelona, Spain

    Francisco J. Martínez-López

  3. Dept. Economics & Business Administration, University of Malaga, Malaga, Spain

    Rafael Anaya-Sánchez, Rocio Aguilar-Illescas & Sebastián Molinillo

Authors
  1. Francisco J. Martínez-López
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  2. Rafael Anaya-Sánchez
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  3. Rocio Aguilar-Illescas
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  4. Sebastián Molinillo
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Martínez-López, F.J., Anaya-Sánchez, R., Aguilar-Illescas, R., Molinillo, S. (2016). Evolution of the Web. In: Online Brand Communities. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-24826-4_2

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