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Terroirs: Tell Me Where You Come From?

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Wine Positioning

Part of the book series: Management for Professionals ((MANAGPROF))

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Abstract

Where are you from? This question of origin is fundamental and often follows with another question: who are you? There is often a close relationship between identity and geographical, geological, and climatic historical origin. This is why the term is so important as a tracking element in the wine world. The aim of this chapter is to understand what a terroir is and what its components are.

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Notes

  1. 1.

    Van Leeuwen et al. (2014)

  2. 2.

    van Leuwen et al. (2004)

  3. 3.

    van Leuwen and Seguin (2006)

  4. 4.

    Bourguignon (1999)

  5. 5.

    http://www.qualibordeaux.org/.

  6. 6.

    Sole and Gray (1999)

  7. 7.

    Mora and Livat (2013)

  8. 8.

    Thedrinkbusiness.com.

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Mora, P. (2016). Terroirs: Tell Me Where You Come From?. In: Wine Positioning. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-24481-5_4

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