Abstract
Finding its own position in a market will be easier if a firm clearly knows its identity and what its specific values are in its products. In this sense, no positioning is possible without knowing clearly the mission and the vision of the actor at the corporate level.
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Mora, P. (2016). Identity, Segmentation, and Positioning. In: Wine Positioning. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-24481-5_3
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