Abstract
From 1997 to 2007, the pet market grew ten times and became a US $41 billion industry (Chen, Hung, and Peng, 2011). Pet owners are more attached to their pets than before is one important factor that contributes to this development (Serpell, 2003). Although this marketing is growing significantly, little is known about how pet owners consume pet-related products and services (Chen, Hung, and Peng, 2012). To narrow the gaps in the literature, this study examines how pet attachment and owners’ personal values influence their pet products purchase behavior.
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© 2016 Academy of Marketing Science
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Chen, A., Peng, N., Hung, Kp. (2016). The Influence of Personal Values and Pet Attachment on Owners’ Pet Products Pruchase Behavior. In: Campbell, C., Ma, J. (eds) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-24184-5_15
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DOI: https://doi.org/10.1007/978-3-319-24184-5_15
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-24182-1
Online ISBN: 978-3-319-24184-5
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