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Responses to Mhealth Application on Health Behavior: A Theoretical Extension of the Technology Acceptance Model

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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Abstract

The purpose of this study was to reveal the relationships between mHealth application and health behavior. The theoretical foundation drew on the Technology Acceptance Model as a core model. We extended our research model with dietary health behavior, relaxation health behavior, the subjective norm, and the ubiquity of mobile phones. A survey conducted in Japan using a professional research firm resulted in data from a sample of 696. We conducted structural equation modeling, and the results indicated that overall health behaviors are explained by the Technology Acceptance Model. In addition, the subjective norm and ubiquity of mobile phones demonstrated positive influences on overall health behaviors. In closing, theoretical and managerial implications are discussed, and limitations are identified.

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Author information

Authors and Affiliations

  1. Tokyo Fuji University, Kent, OH, USA

    Morikazu Hirose

  2. Waseda University, Kent, OH, USA

    Keiya Tabe

Authors
  1. Morikazu Hirose
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  2. Keiya Tabe
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Editor information

Editors and Affiliations

  1. Kent State University, Kent, Ohio, USA

    Colin Campbell

  2. Monash University, Melbourne, Victoria, Australia

    Junzhao (Jonathon) Ma

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© 2016 Academy of Marketing Science

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Hirose, M., Tabe, K. (2016). Responses to Mhealth Application on Health Behavior: A Theoretical Extension of the Technology Acceptance Model. In: Campbell, C., Ma, J. (eds) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-24184-5_13

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