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Literature Analysis on Consumer Understanding of Nutrition Information

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Part of the SpringerBriefs in Food, Health, and Nutrition book series (BRIEFSFOOD)

Abstract

With the continuous introduction of new products claiming nutrition and health benefits, the development of food market reveals some issues with regards to consumer understanding and perception of these actual messages. In general, many questions arise regarding the effective comprehension of nutrition information—made by consumers on food and in promotion—and about the actual use of such information in food choices and purchasing decisions, in order to support a healthy diet concept. Indeed, it seems that many consumers have difficulty in understanding nutritional information and prefer simpler ways in providing such information, which is able to help them in the rapid evaluation of nutritional characteristics of a foodstuff. In addition, specific consumer features and conditions influence their preferences and perception of foods with health-related benefits. In the present chapter, results are presented from a literature review on factors influencing consumer perception, understanding and use of nutrition information made on food. Finally, some results achieved by the selected papers are analyzed, and implications discussed.

Keywords

Nutrition information Labels Nutrition Health claims Consumer choices Consumer understanding 

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© The Author(s) 2016

Authors and Affiliations

  1. 1.University of PisaPisaItaly

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