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Social Media Usage as a Service: A Service-Dominant Logic Perspective

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Web-Age Information Management (WAIM 2015)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9391))

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  • International Conference on Web-Age Information Management

Abstract

The wide use and distinctive novelties of social media have established the ever pervasive phenomenon a “hot topic” for information systems (IS) research and practice. In this regard, the Service-Dominant (S-D) Logic from the services marketing literature supports the notion that social media users and providers interact with each other and co-create the platform for benefit needs. In this paper, we applied the S-D Logic perspective to the specific usage context of social media. We developed a conceptual framework theorizing social media usage as a service in terms of service provision mechanisms, value propositions and co-creation, and associated value co-creation behaviors. The conceptual framework bears important implications for IS theory in enriching social media research in specific and elaborating the cumulative tradition of IS research in general. It also has practical and design implications for social media firms in improving long term survivability.

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Author information

Authors and Affiliations

  1. School of Applied Science and Technology, King University, 1350 King College Road, Bristol, TN, 37620, USA

    Tao Hu

  2. School of Business Administration, Qingdao Binhai University, 425 West Jialingjiang Road, Qingdao, Shandong, 266555, China

    Tao Hu & Hengjie Wang

Authors
  1. Tao Hu
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  2. Hengjie Wang
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Corresponding authors

Correspondence to Tao Hu or Hengjie Wang .

Editor information

Editors and Affiliations

  1. School of Computer Engineering, Nanyang Technological University, Singapore, Singapore

    Xiaokui Xiao

  2. Advanced Digital Sciences Center, Singpore, Singapore

    Zhenjie Zhang

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Hu, T., Wang, H. (2015). Social Media Usage as a Service: A Service-Dominant Logic Perspective. In: Xiao, X., Zhang, Z. (eds) Web-Age Information Management. WAIM 2015. Lecture Notes in Computer Science(), vol 9391. Springer, Cham. https://doi.org/10.1007/978-3-319-23531-8_8

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  • DOI: https://doi.org/10.1007/978-3-319-23531-8_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-23530-1

  • Online ISBN: 978-3-319-23531-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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