Advertisement

A Study on User Perception of Mobile Commerce for Android and iOS Device Users

  • Perin ÜnalEmail author
  • Tuğba Taşkaya Temizel
  • P. Erhan Eren
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9228)

Abstract

Customer profiling in the mobile commerce (m-commerce) domain has recently gained importance due to the increased proliferation of smartphones and tablets. One of the major challenges confronting m-commerce developers is the need to know user perceptions of m-commerce applications in order to better design and deliver m-commerce services. In this paper, user perceptions of mobile commerce applications is analyzed based on their gender and the operating system (OS) of the devices in use, which are important factors for user profiling in mobile business models. The results show that there is a significant difference between Android and iOS device users’ perceptions of mobile commerce applications except for their perception of advertisements. On the other hand, user perceptions of mobile applications in general does not exhibit significant differences except for the perception of usefulness for both gender and OS.

Keywords

Mobile M-commerce Mobile commerce Operating system 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Sadeh, N.: Mobile Commerce: Technologies, Services, and Business Models. Wiley Computer Publishing, New York (2002)Google Scholar
  2. 2.
    Ajzen, I., Fishbein, M.: Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, Englewood Cliffs (1980)Google Scholar
  3. 3.
    Davis, F.D.: Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly 13(3), 318–330 (1989)CrossRefGoogle Scholar
  4. 4.
    van der Heijden, H.: Factors Influencing the Usage of Websites: The Case of a Generic Portal in the Netherlands. Information and Management 40(6), 541–549 (2003)CrossRefGoogle Scholar
  5. 5.
    Legris, P., Ingham, J., Collerette, P.: Why Do People Use Information Technology. A Critical Review of the Technology Acceptance Model. Information and Management 40(3), 191–204 (2003)CrossRefGoogle Scholar
  6. 6.
    Yang, K.C.C.: Exploring Factors Affecting the Adoption of Mobile Commerce in Singapore. Telematics and Informatics 22(3), 257–277 (2005)CrossRefGoogle Scholar
  7. 7.
    Wu, J.H., Wang, S.C.: What Drives Mobile Commerce? An Empirical Evaluation of the Revised Technology Acceptance Model. Information and Management 42(5), 719–729 (2005)CrossRefGoogle Scholar
  8. 8.
    Mahatanankoon, P., Wen, H.J., Lim, B.: Consumer-Based M-Commerce: Exploring Consumer Perception of Mobile Applications. Computer Standards and Interfaces 27(4), 347–357 (2005)CrossRefGoogle Scholar
  9. 9.
    Sheng, H., Nah, F.F.H., Siau, K.: An Experimental Study on Ubiquitous Commerce Adoption: Impact of Personalization and Privacy Concerns. Journal of the Association for Information Systems 9, 344–376 (2008)Google Scholar
  10. 10.
    He, T., Wang, Y., Liu, W.: Empirical Research on Mobile Commerce Use: An Integrated Theory Model. Advances in Information Sciences & Service Sciences 4(7), 23–32 (2012)MathSciNetCrossRefGoogle Scholar
  11. 11.
    Kim, H., Chan, H.C., Gupta, S.: Value-Based Adoption of Mobile Internet: An Empirical Investigation. Decision Support Systems 43, 111–126 (2007)CrossRefGoogle Scholar
  12. 12.
    Barutcu, S.: Attitudes towards Mobile Marketing Tools: A Study of Turkish Consumers. Journal of Targeting, Measurement and Analysis for Marketing 16, 26–38 (2007). doi: 10.1057/palgrave.jt.5750061 CrossRefGoogle Scholar
  13. 13.
    McKnight, D.H., Cervany, N.L.: What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Concept Typology. International Journal of Electronic Commerce 6, 35–59 (2002)Google Scholar
  14. 14.
    Siau, K., Shen, Z.: Building Customer Trust in Mobile Commerce. Communications of the ACM 46(4), 91–94 (2003)CrossRefGoogle Scholar
  15. 15.
    Teng, W., Lu, H., Yu, H.: Exploring the Mass Adoption of Third-Generation (3G) Mobile Phones in Taiwan. Telecommunications Policy 33, 628–641 (2009)CrossRefGoogle Scholar
  16. 16.
    Bruner, G.C., Kumar, A.: Explaining Consumer Acceptance of Handheld Internet Devices. Journal of Business Research 58(5), 553–558 (2005)CrossRefGoogle Scholar
  17. 17.
    Tang, M.L., Kuo, C.W.: Toward an Integrative Model for Consumer Behavior Regarding Mobile Commerce Adoption. In: 2010 International Conference on Cyber-Enabled Distributed Computing and Knowledge Discovery, pp. 142–149 (2010) doi: 10.1109/CyberC.2010.34
  18. 18.
    Whitley, B.: Gender Differences in Computer Related Attitudes and Behavior: a Meta-analysis. Human Behavior 13(1), 1–22 (1997)CrossRefGoogle Scholar
  19. 19.
    Seneviratne, S., Seneviratne, A., Mohapatra, P., Mahanti, A.: Your installed apps reveal your gender and more! In: Proceedings of the ACM MobiCom Workshop on Security and Privacy in Mobile Environments, SPME, pp. 1–6 (2014)Google Scholar
  20. 20.
    Anckar, B., D’Incau, D.: Value-added Services in Mobile Commerce: An Analytical Framework and Empirical Finding from A National Consumer Survey. In: Proceedings of the 35th Hawaii International Conference on System Science (2002)Google Scholar
  21. 21.
    Gerpott, T.J., Thomas, S.: Empirical Research on Mobile Internet Usage: A Meta-analysis of the Literature. Telecommunications Policy 38(3), 291–310 (2014). doi: 10.1016/j.telpol.2013.10.003 CrossRefGoogle Scholar
  22. 22.
    Smartphone OS Market Share, Q1 (2015). http://www.idc.com/prodserv/smartphone-os-market-share.jsp (last visited at June 1, 2015)
  23. 23.
    The problem facing Android: Users don’t want to spend money. http://www.zdnet.com/article/the-problem-facing-android-users-dont-want-to-spend-money/ (last visited at June 1, 2015)
  24. 24.
    Plant S.: On the mobile: The effect of mobile telephones on social and individual life. Report commissioned by Motorola (2000)Google Scholar
  25. 25.
    Cross, S.E., Madson, L.: Models of the self: self-construals and gender. Psychological Bulletin 122(1), 5 (1997)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Perin Ünal
    • 1
    Email author
  • Tuğba Taşkaya Temizel
    • 1
  • P. Erhan Eren
    • 1
  1. 1.Middle East Technical University, Graduate School of InformaticsAnkaraTurkey

Personalised recommendations