Abstract
In the literature there is agreement on the fact that battles between two technologies sooner or later end with the dominance of one over the others, or, under certain conditions, with their coexistence. The aim of this paper is to understand if competition between rival technologies can be reopened after one technology dominates the market. We argue that, if a technology has prevailed this could not be a static situation, but rather a dynamic one. In doing so, we have analyzed the microprocessor market, finding a nonconventional S-curve trend.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Source PC Magazine.
References
Schumpeter, J.A.: Socialism, capitalism and democracy. Harper and Brothers (1942)
Tushman, M.L., Rosenkopf, L.: Organizational determinants of technological change: towards a sociology of technological evolution. Res. Organ. Behav. 14, 311–347 (1992)
Utterback, J.M.: Mastering the dynamics of innovation: how companies can seize. Harvard Business School Press, Boston (1994)
Schilling, M.: Technology success and failure in winner-take-all markets: the impact of learning orientation, timing, and network externalities. Acad. Manag. J. 45(2), 387–398 (2002)
Adner, R., Zemsky, P.: Disruptive technologies and the emergence of competition. Soc. Sci. Res. Netw. (2003)
Taylor, M., Taylor, A.: The technology life cycle: conceptualization and managerial implications. Int. J. Prod. Econ. 140(1), 541–553 (2012)
Anderson, P., Tushman, M.L.: Technological discontinuities and dominant designs: a cyclical model of technological change. Adm. Sci Q 604–633 (1990)
Pinch, T.J., Bijker, W.: The social construction of facts and artifacts. Technol. Soc. 107 (1987)
Schumpeter, J.A.: The theory of economic development: an inquiry into profits, capital, credit, interest, and the business cycle, vol. 55. Transaction Publishers (1934)
Murmann, J.P., Frenken, K.: Toward a systematic framework for research on dominant designs, technological innovations, and industrial change. Res. Policy 35(7), 925–952 (2006)
Katz, M.L., Shapiro, C.: Network externalities, competition and compatibility. Am. Econ. Rev. 75, 424–440 (1985)
Basu, A., Mazumdar, T., Raj, S.P.: Indirect network externality effects on product attribute. Market. Sci. 22–2, 209–221 (2003)
Suarez, F.F.: Battles for technological dominance: an integrative framework. Res. Policy 33, 271–286 (2004)
Besen S.M., Farrell J.: Choosing how to compete: Strategies and tactics in standardization. J. Econ. Perspect. 8(2), 117–131 (1994)
David P.A.: Clio and the economics of QWERTY. Am. Econ. Rev. 75, 332–337 (1985)
Foster, R.N.: Innovation: the attacker’s advantage, vol. 152. Summit Books, New York (1986)
Nair, A., Ahlstrom, D.: Delayed creative destruction and the coexistence of technologies. J. Eng. Tech. Manage. 20(4), 345–365 (2003)
Galvagno, M., Faraci, R.: La coesistenza fra tecnologie: definizione ed elementi costitutivi. Sinergie rivista di studi e ricerche, pp. 64–65 (2011)
Rosenberg, N.: Inside the black box: technology and economics. Cambridge University Press, Cambridge (1983)
Windrum, P., Birchenhall, C.: Structural change in the presence of network externalities: a co-evolutionary model of technological successions. J. Evol. Econ. 15(2), 123–148 (2005)
De Vries H.J., de Ruijter, J.P.M., Argam, N.: Dominant design or multiple designs: the flash memory card case. Technol. Anal. Strateg. Manag. 23(3), 249–262 (2011)
Raffaelli, R.: Mechanisms of technology re-emergence and identity change in a mature field: Swiss watchmaking. In: Academy of Management Proceedings, vol. 2013, No. 1, p. 13784 (2013)
Tegarden, L., Hatfield, D., Echols, A.: Doomed from the start: What is the value of selecting a future dominant design? Strateg. Manag. J. 20, 495–518 (1999)
Thompson, J.D.: Organizations in action. McGraw-Hill (1967)
Blem, E., Menon, J., Sankaralingam, K.: Power struggles: revisiting the RISC vs. CISC debate on contemporary ARM and x86 architectures. Appears in the 19th IEEE International Symposium on High Performance Computer Architecture HPCA (2013)
Krad, H., Al-Taie, A.Y.: A new trend for CISC and RISC architectures. Asian J. Inform. Technol. 6(11), 1125–1131 (2007)
Lee, J., Lee, J., Lee, H.: Exploration and exploitation in the presence of network externalities. Manag. Sci. 49(4), 553–570 (2003)
Gomes-Casseres, B.: Competitive advantage in alliance constellations. Strateg. Organ. 1(3), 327–335 (2003)
Semmler, A.: Competition in the microprocessor market: intel, AMD and beyond. University of Teier, pp. 1–7 (2010)
Lin, C.-P., Tsai, Y. H., Wang, Y-J., Chiu, C.-K.: Modeling IT relationship quality and its determinants: a potential perspective of network externalities in e-service, p. 2. Elsevier (2010)
Choi, J.P.: Irreversible choice of uncertain technologies with network externalities. Department of Economics, Columbia University (1992)
Garud, R., Kumaraswamy, A.: Changing competitive dynamics in network industries: an exploration of Sun Microsystems’ open system strategy. Strateg. Mang. J.
http://ir.arm.com/phoenix.zhtml?c=197211&p=irol-reportsannual. Accessed June 2014
http://www.intc.com/annuals.cfm. Accessed June 2014
http://ir.amd.com/phoenix.zhtml?c=74093&p=irol-reportsannual. Accessed June 2014
Christensen, C.M.: The innovator’s dilemma: when new technologies cause great firms to fail. Harvard Business Press (1997)
O’Reilly III, C.A., Tushman, M.L.: Ambidexterity as a dynamic capability: resolving the innovator’s dilemma. Res. Organ. Behav. 28, 185–206 (2008)
http://www.sec.gov/Archives/edgar/data/789019/000119312513310206/d527745d10k.htm
Ehringer, D.: The dalvik virtual machine architecture. Tech. Rep. (2010)
Acknowledgement
Fabiana Marras gratefully acknowledges Sardinia Regional Government for the financial support of her PhD scholarship (P.O.R. Sardegna F.S.E. Operational Programme of the Autonomous Region of Sardinia, European Social Fund 2007–2013—Axis IV Human Resources, Objective l.3, Line of Activity l.3.1.).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this paper
Cite this paper
Ennas, G., Marras, F., Di Guardo, M.C. (2016). Technological Cycle and S-Curve: A Nonconventional Trend in the Microprocessor Market. In: Rossignoli, C., Gatti, M., Agrifoglio, R. (eds) Organizational Innovation and Change. Lecture Notes in Information Systems and Organisation, vol 13. Springer, Cham. https://doi.org/10.1007/978-3-319-22921-8_7
Download citation
DOI: https://doi.org/10.1007/978-3-319-22921-8_7
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-22920-1
Online ISBN: 978-3-319-22921-8
eBook Packages: Business and ManagementBusiness and Management (R0)