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Innovation and Differentiation Strategies Integrating the Business Strategies and Production in Companies Networks

  • Francisco José Santos MilreuEmail author
  • Pedro Luiz de Oliveira Costa Neto
  • Sergio Luiz Kyrillos
  • José Barrozo de Souza
  • Marcelo Shibuya
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 459)

Abstract

This study presents an overview of the business and production strategies with a focus on innovation and differentiation strategies as main factors for competitiveness in companies networks (NetC), developed through a qualitative and exploratory approach with data from multiple sources in interviews with the automotive industry business managers from suppliers in Stamping, Forged and Machined segment of São Paulo, in which the participation of governance of corporation as a key element for the success of NetC was highlighted, bringing competitive advantages by acquired know-how, promoting the strengthening and consolidation among partners, developing productive sets as many focuses of action, as well as providing shorter delivery times and order fulfilment, enabling the standardisation of programs and growth of social capital among the involved companies.

Keywords

Companies networks Business strategies Production strategies Innovation Differentiation strategies 

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Copyright information

© IFIP International Federation for Information Processing 2015

Authors and Affiliations

  • Francisco José Santos Milreu
    • 1
    • 2
    • 3
    Email author
  • Pedro Luiz de Oliveira Costa Neto
    • 1
  • Sergio Luiz Kyrillos
    • 1
    • 4
  • José Barrozo de Souza
    • 1
    • 5
  • Marcelo Shibuya
    • 1
  1. 1.Paulista University-UNIPSão PauloBrazil
  2. 2.School EngineeringSão Caetano do Sul Municipal University - USCSSão Caetano do SulBrazil
  3. 3.School EngineeringSanto André Fundation - FSASanto AndréBrazil
  4. 4.School EngineeringSão Paulo Federal Institute - IFSPSão PauloBrazil
  5. 5.School EngineeringEspírito Santo Federal Institute of Education, Science and Technology - IFESVitóriaBrazil

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