Application of Mass Customization in the Construction Industry

  • Kim Noergaard JensenEmail author
  • Kjeld Nielsen
  • Thomas Ditlev Brunoe
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 459)


This paper is based on the assumption of that Danish companies in the construction industry can benefit from the advantages inherent in the use of Mass Customization.

Mass Customization is a production strategy that focuses on offering customized products, at a low cost. Exploiting of principles in Mass Customization, like standardization of modules, configuration and flexible production, makes it possible using a variety of tools to composing and producing customized products for commercializing at similar conditions as serial produced standard products.

The research contribution of the project is to clarify the situation of “where we are today” and to determine the development potential for the companies, and since it is early days in the project, the statistical material will improve when involving more companies in the workshops.


Mass Customization Construction industry Increased productivity 


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Copyright information

© IFIP International Federation for Information Processing 2015

Authors and Affiliations

  • Kim Noergaard Jensen
    • 1
    Email author
  • Kjeld Nielsen
    • 1
  • Thomas Ditlev Brunoe
    • 1
  1. 1.Department of Mechanical and Manufacturing EngineeringAalborg UniversityAalborg EastDenmark

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