Abstract
In the modern global financial market investment safety is extremely significant. Therefore, the article focuses on trust in the financial market of average citizens which is a crucial element for saving and investing money. This is the first stage for further implementation of other criteria during the decision making process such as CSR. The aim of the elaboration is to draw attention to selected aspects of the problem of activating individual investors as exemplified by Poland, which can be viewed as an important market concerning the number of citizens, the size of the market and the European Union membership. In the article, description, comparison and questionnaire methods were used. The theory aspect was complemented with selected survey results on a representative sample of Polish citizens. The survey was conducted on the basis of the author’s project and requested by an agency specializing in research of this type on a representative sample of the Polish society in 2014.
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Appendix
Appendix
Characteristics of respondents from representative sample (1000 people)
Household net income | Age (years) | Savings possessors | Place of residence | Socio-professional group | |||||
|---|---|---|---|---|---|---|---|---|---|
Up to 2000 PLN | 24 % | 15–29 | 24 % | Yes | 26 % | Village | 39 % | Managers, private entrepreneurs | 6 % |
2000–2999 PLN | 22 % | 30–39 | 19 % | No | 67 % | Towns up to 50,000 | 24 % | Administration officers | 17 % |
3000–4499 PLN | 27 % | 40–49 | 15 % | Refuse to answer | 7 % | Towns 50,000–500,000 | 26 % | Physical workers | 25 % |
4500 PLN and more | 25 % | 50–59 | 17 % | Towns over 500,000 | 11 % | Farmers | 8 % | ||
Over 60 | 25 % | Housewives | 6 % | ||||||
Pupils and students | 9 % | ||||||||
Old-age pensioners | 22 % | ||||||||
Unemployed | 7 % | ||||||||
Household size | Sex | Education | Self-assessment of wealth position | T1 | |||||
|---|---|---|---|---|---|---|---|---|---|
Only respondent | 9 % | Female | 52 % | Elementary | 18 % | Very good | 1 % | ||
2 persons | 18 % | Male | 48 % | Vocational | 34 % | Good | 27 % | ||
3 persons | 21 % | Secondary and college | 35 % | Average | 55 % | ||||
4 persons | 23 % | University degree | 13 % | Bad | 17 % | ||||
5 and more | 29 % | ||||||||
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Dziawgo, D. (2016). Households Financial Behavior: Selected Aspects at the Time of Turbulence. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Business Challenges in the Changing Economic Landscape - Vol. 1. Eurasian Studies in Business and Economics, vol 2/1. Springer, Cham. https://doi.org/10.1007/978-3-319-22596-8_14
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DOI: https://doi.org/10.1007/978-3-319-22596-8_14
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