Abstract
The article is devoted to grounding the necessity of formation of marketing mobility of Russian institutions of higher education in the market of additional educational services. The author determines the role of marketing mobility in development of higher education establishments, reveals the main parameters of marketing mobility of institutions of higher education, and defines the opportunities and prospects of increasing marketing mobility of higher education establishments through the system of additional professional education.
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Konina, O. (2016). Formation of Marketing Mobility of Russian Institutions of Higher Education in the Market of Additional Educational Services. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Business Challenges in the Changing Economic Landscape - Vol. 2. Eurasian Studies in Business and Economics, vol 2/2. Springer, Cham. https://doi.org/10.1007/978-3-319-22593-7_23
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DOI: https://doi.org/10.1007/978-3-319-22593-7_23
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-22592-0
Online ISBN: 978-3-319-22593-7
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