Abstract
E-commerce, due to changes in new technologies and e-customer behavior is one of the most rapidly changing fields of science, therefore at the same time it is one of the most interesting ones. Value for customer is concept long present in the literature; nevertheless, a research gap has been identified when it comes to creating value for customer in e-commerce. There are a lot of different tools that can be used by companies in order to provide value for customer and one of the most direct and important one is company offer. The main purpose of this article is to present e-shop offer as tool creating value for customer. Moreover, elements of e-shop offer are presented and evaluated based on own research of the author. Finally I discuss trends in e-shop offer in general.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Anderson, C. (2009). The longer long tail: How endless choice is creating unlimited demand. New York, NY: Random House Business.
Deloitte. (2013). Trends in digital E-nnovation 2013 [online]. Accessed September 20, 2014, from http://www.deloitte.com/assets/DcomPoland/Local%20Assets/Documents/Raporty,%20badania,%20rankingi/pl_Digital_Trends_2013_Final2.pdf
Drucker, P. (2005). Praktyka zarządzania [The practice of management]. Warszawa: Wydawnictwo MT Biznes sp. z o.o.
Kotler, P. (1994). Marketing. Analiza, planowanie, wdrażanie i kontrola [Marketing management: Analysis, planning, implementation, and control]. Warszawa: Wydawnictwo Gebethner i Ska.
Kucharska, B. (2011). Kreowanie wartości dla klienta w przedsiębiorstwie handlu detalicznego [Creating value for the customer in a retail]. In B. Dobiegała-Korona & T. Doligalski (Eds.), Zarządzanie wartością klienta w przedsiębiorstwach w Polsce. Warszawa: Oficyna Wydawnicza Szkoła Główna Handlowa w Warszawie.
Monroe, K. B. (1990). Pricing: Making profitable decisions. New York, NY: McGraw-Hill.
Szymura-Tyc, M. (2005). Marketing we współczesnych procesach tworzenia wartości dla klienta i przedsiębiorstwa [Marketing in modern value creating processes for the customer and the company]. Katowice: Wydawnictwo Akademii Ekonomicznej w Katowicach.
Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 142.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 14.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this paper
Cite this paper
Lewicki, M. (2016). E-Shop Offer as a Tool Creating Value for Customer. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Business Challenges in the Changing Economic Landscape - Vol. 2. Eurasian Studies in Business and Economics, vol 2/2. Springer, Cham. https://doi.org/10.1007/978-3-319-22593-7_15
Download citation
DOI: https://doi.org/10.1007/978-3-319-22593-7_15
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-22592-0
Online ISBN: 978-3-319-22593-7
eBook Packages: Economics and FinanceEconomics and Finance (R0)