• David M. Frohlich


In the high tech computer industry, products themselves evolve at a tremendous rate. Anything more than about 3 years old is probably in need of an ‘upgrade’, and the mindset of the industry is ever forward-looking in search of the next big thing. In this book we have looked back over 10 years to some audio-enabled camera products from HP, and traced their obsolescence and subsequent re-emergence as smartphone and tablet apps by other companies. We have also seen the development of new scientific understandings about the role of sound and pictures in communication and memory, through numerous research projects and prototypes. This has been a story of what it means from inside the industry to try to research and develop the next big thing. In stark contrast to the speed with which products come and go, ideas and values appear remarkably stable. Furthermore, the process of realizing new values through technology is remarkably long, interconnected with other innovations, and distributed across the globe. Individual products have a history and provenance that usually stretches back many years, into the corporate research labs of other companies or university groups, and previous products in an evolutionary tree. This history is illuminating as an insight into how innovation actually works and what can be done to manage it better.


User Model Business Opportunity Business Model Innovation Fast Design Digital Storytelling 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • David M. Frohlich
    • 1
  1. 1.Faculty of Arts and Social SciencesUniversity of SurreyGuildfordUK

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