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Introduction

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Fast Design, Slow Innovation
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Abstract

Corporate research labs like to work on technology that is 3–5 years away from introduction in the market. Any shorter, and it is not enough of a step change from what is out there now. Any longer, and the conditions for its deployment may have changed too much for it to be useful. Companies are also impatient. Who wants to wait more than 5 years for a new product to get to market, especially in the high tech industry?

Knowledge-based innovation has the longest lead time of all innovations. There is, first, a long time span between the emergence of new knowledge and its becoming applicable to technology. And then there is another long period before the new technology turns into products, processes or services in the marketplace Drucker (1985, p. 98)

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Frohlich, D.M. (2015). Introduction. In: Fast Design, Slow Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-21939-4_1

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  • DOI: https://doi.org/10.1007/978-3-319-21939-4_1

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  • Publisher Name: Springer, Cham

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