The Importance of Using Gestalt and Grid in Building Brands

  • João Carlos Riccó Plácido da SilvaEmail author
  • Luis Carlos Paschoarelli
  • José Carlos Plácido da Silva
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 529)


The lack of a targeted projetual method has hindered the new professionals in developing new brands. The use of specific techniques of graphical validating enables the reduction of concordance errors in a graphic mark. This study demonstrates the importance of two techniques of visual theory that assist the development of projects in this area. Being evaluated in already existing brands on the market, which proves the most important items in this graphic development process, demonstrating because they are effective.


Brands Gestalt Grid Projetual method 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • João Carlos Riccó Plácido da Silva
    • 1
    Email author
  • Luis Carlos Paschoarelli
    • 1
  • José Carlos Plácido da Silva
    • 1
  1. 1.PPGDesignUniversidade Estadual PaulistaBauruBrazil

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