Advertisement

How Non-technological Innovation Reinforces the Effect of Technological Innovation on Firm Performance?: An Empirical Study of Korean Manufacturing Industry

  • Hyun-Sun RyuEmail author
  • Jung Lee
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 529)

Abstract

By using empirical data collected from 870 manufacturing firms in Korea, the present study investigates the relationships between technological innovation (i.e., product and process innovations) and non-technological innovations (i.e., organizational and marketing innovations) and its overall innovation success with innovation initiatives. We highlight the business value of non-technological innovations by proposing its moderating effect on innovation success. We then argue that technological innovation exhibits a strong impact on innovation success only when non-technological innovations adequately strain the relationship between them. This study enhances the understanding of innovation in organizations by showing that the effective interaction between technological and non-technological innovations helps firms succeed in innovations and enhance firm performance.

Keywords

Innovation Technological innovation Non-technological innovation Innovation success Firm performance 

References

  1. 1.
    Armbruster, H., Bikfalvi, A., Kinkel, S., Lay, G.: Organizational innovation: the challenge of measuring non-technical innovation in large-scale surveys. Technovation 28(10), 644–657 (2008)CrossRefGoogle Scholar
  2. 2.
    Brynjolfsson, E., Hitt, L.M.: Beyond computation: Information technology, organizational transformation and business performance. J. Econ. Persp. 14(4), 23–48 (2000)CrossRefGoogle Scholar
  3. 3.
    Fornell, C., Larcker, D.F.: Structural equation models with unobservable variables and measurement errors. J. Mark. Res. 18(2), 39–50 (1981)CrossRefGoogle Scholar
  4. 4.
    Hunt, S.D.: Marketing Theory: The Philosophy of Marketing Science. Richard D. Irwin Inc, New York (1983)Google Scholar
  5. 5.
    Lam, A.: Organizational Innovation. The Oxford Handbook of Innovation. Oxford University Press, Oxford (2005)Google Scholar
  6. 6.
    Perreault, W.D., McCarthy, E.J.: Basic Marketing: A Global Managerial Approach. McGraw-Hill, New York (2005)Google Scholar
  7. 7.
    Raymond, L., St-Pierre, J.: R&D as a determinant of innovation in manufacturing SMEs: an attempt at empirical clarification. Technovation 30(1), 48–56 (2010)CrossRefGoogle Scholar
  8. 8.
    Schumpeter, J.: The Theory of Economic Development. Harvard University Press, Cambridge (1934)Google Scholar
  9. 9.
    Tanaka, N., Glaude, M., Gualt, F.: Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data. OECD, Paris (2005)Google Scholar
  10. 10.
    Wang, C., Lu, I., Chen, C.: Evaluating firm technological innovation capability under uncertainty. Technovation 28(6), 349–363 (2008)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Korea UniversitySeoulRepublic of Korea
  2. 2.KIMEP UniversityAlmatyKazakhstan

Personalised recommendations