How Non-technological Innovation Reinforces the Effect of Technological Innovation on Firm Performance?: An Empirical Study of Korean Manufacturing Industry
By using empirical data collected from 870 manufacturing firms in Korea, the present study investigates the relationships between technological innovation (i.e., product and process innovations) and non-technological innovations (i.e., organizational and marketing innovations) and its overall innovation success with innovation initiatives. We highlight the business value of non-technological innovations by proposing its moderating effect on innovation success. We then argue that technological innovation exhibits a strong impact on innovation success only when non-technological innovations adequately strain the relationship between them. This study enhances the understanding of innovation in organizations by showing that the effective interaction between technological and non-technological innovations helps firms succeed in innovations and enhance firm performance.
KeywordsInnovation Technological innovation Non-technological innovation Innovation success Firm performance
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