Towards the Easy Analysis of Mass Media Audience Reaction on Social Networks via Discursive Category Tools

  • Stefanie NiklanderEmail author
  • Ricardo Soto
  • Broderick Crawford
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 529)


The Mass Media involves information and communication products targeted to a wide audience. Today such communications products are also available on Internet where people can react to a given information by posting critics, congratulations, opinions or whatever they want via social networks. Such reactions are considered valuable information for instance to government and companies. However, this information is hard to automatically process as people commonly use ironies, stereotypes, metaphors expressed in informal writing plenty of chat abbreviations, emoticons, and slang words. In this paper, we illustrate how tools based on discursive categories can be used to analyze such reactions and thus to process and understand the information behind them.


Social networks Discourse category tools Mass media 



Ricardo Soto is supported by Grant CONICYT/FONDECYT/ INICIACION/11130459 and Broderick Crawford is supported by Grant CONICYT/ FONDECYT/REGULAR/1140897.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Stefanie Niklander
    • 1
    Email author
  • Ricardo Soto
    • 2
    • 3
    • 4
  • Broderick Crawford
    • 2
    • 5
    • 6
  1. 1.Universidad Adolfo IbañezSantiagoChile
  2. 2.Pontificia Universidad Católica de ValparaísoValparaísoChile
  3. 3.Universidad Autónoma de ChileSantiagoChile
  4. 4.Universidad Cientifica del SurLimaPerú
  5. 5.Universidad Central de ChileSantiagoChile
  6. 6.Universidad San SebastiánSantiagoChile

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