Abstract
The sale price and consumers acceptability of fruits depend on various factors. These factors affect the sale volume and brand promotion. The major factors are described below, which affect domestic sale volume and price.
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Notes
- 1.
Commission agents are basically the seller of any fruit mandi and possess one shop and mandi license. They sell all fruits and vegetables booked to their shops on behalf of growers/pre-contractors. Theye charge their commission and labor charges from growers/pre-contractors.
- 2.
Mashakhors are those who acts as sub-wholesalers and who buy the produce either from commission agents or from wholesalers and sell directly to retailers or consumers. Sale quantity is not a problem for them. They used to sell even one box.
References
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Ahmad, M.S., Siddiqui, M.W. (2015). Factors Affecting Marketing of Fruits. In: Postharvest Quality Assurance of Fruits. Springer, Cham. https://doi.org/10.1007/978-3-319-21197-8_3
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DOI: https://doi.org/10.1007/978-3-319-21197-8_3
Publisher Name: Springer, Cham
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