UX Redefined pp 121-121 | Cite as

The Simple and Emotional Selling Proposition

  • Johannes RobierEmail author
Part of the Management for Professionals book series (MANAGPROF)


The Reason to Believe exposes the most important reason to buy and the underlying sales argument. The Reason to Believe wants to provide actual or subjective facts to affirm customers’ purchase decision and make them feel well about the product beyond the purchase process.

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.youspi Consulting GmbHGrazAustria

Personalised recommendations