UX Redefined pp 105-119 | Cite as

System Customer Persuasion

  • Johannes RobierEmail author
Part of the Management for Professionals book series (MANAGPROF)


You have now understood everything and are ready to use the new concepts and methods. But do you now have the problem that you need some like-minded people to work with or still have to convince your superiors? If so, read on and learn the basics of the theory of motivation as a springboard to winning over your target individuals. You will learn how to tackle your comrades-atarms and get acquainted with some tactics that you can use to convince others of the virtues of usability, user experience and customer experience. To conclude I would like to send you on your way with some studies and statistics that you can include in your presentations.


  1. Alfie Kohn:, Alfie Kohn, a Cambridge, MA writer, is the author of “No Contest: The Case Against Competition”, recently published by Houghton Mifflin Co., Boston, MA. ISBN 0-395-39387-6 accessed: 03.12.2014
  2. Block, & Koestenbaum (2001). Freedom and accountability at work, by Peter Block and Peter Koestenbaum. San Francisco: Pfeiffer.Google Scholar
  3. workingamerika MyBadBoss contest, Accessed 12.05.2013

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.youspi Consulting GmbHGrazAustria

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