System Customer Persuasion
You have now understood everything and are ready to use the new concepts and methods. But do you now have the problem that you need some like-minded people to work with or still have to convince your superiors? If so, read on and learn the basics of the theory of motivation as a springboard to winning over your target individuals. You will learn how to tackle your comrades-atarms and get acquainted with some tactics that you can use to convince others of the virtues of usability, user experience and customer experience. To conclude I would like to send you on your way with some studies and statistics that you can include in your presentations.
- Alfie Kohn: http://naggum.no/motivation.html, Alfie Kohn, a Cambridge, MA writer, is the author of “No Contest: The Case Against Competition”, recently published by Houghton Mifflin Co., Boston, MA. ISBN 0-395-39387-6 accessed: 03.12.2014
- Block, & Koestenbaum (2001). Freedom and accountability at work, by Peter Block and Peter Koestenbaum. San Francisco: Pfeiffer.Google Scholar
- Gallup (2014). Gallup. http://www.gallup.com/de-de/181871/engagement-index-deutschland.aspx. Accessed 01.02.2015Google Scholar
- workingamerika MyBadBoss contest, http://www.workingamerica.org/badboss/index.cfm?appState=winners. Accessed 12.05.2013