UX Redefined pp 87-104 | Cite as

Methods for Influencing People

  • Johannes RobierEmail author
Part of the Management for Professionals book series (MANAGPROF)


The simple and emotional buying experience. We have now dealt with the themes of simplicity and emotionality as featured in the title of the book. We have also gotten to the shopping experience in certain themes and areas. But how can we now create these buying experiences across the company in a structured manner? How do I incorporate simplicity and emotionality into the development of my product or service? In this section you will get an insight into methods and overall concepts that you can use for yourself or your company. Bear in mind, however, that process changes or customeroriented thinking are prerequisites for the utilization of the following methods.


Innovation Model Service Blueprint Shopping Experience Functional Innovation Customer Interface 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. American Express (2011) Global Customer Service Barometer., Accessed: 12.04.2015

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.youspi Consulting GmbHGrazAustria

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