Abstract
The simple and emotional buying experience. We have now dealt with the themes of simplicity and emotionality as featured in the title of the book. We have also gotten to the shopping experience in certain themes and areas. But how can we now create these buying experiences across the company in a structured manner? How do I incorporate simplicity and emotionality into the development of my product or service? In this section you will get an insight into methods and overall concepts that you can use for yourself or your company. Bear in mind, however, that process changes or customeroriented thinking are prerequisites for the utilization of the following methods.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
AllBusiness (2015) http://www.allbusiness.com/slideshow/top-10-customer-servicemistakes-16569183-1.html, Accessed: 01.04.2015
American Express (2011) Global Customer Service Barometer. http://fonolo.com/blog/2012/03/customer-experience-statistics-2012/, Accessed: 12.04.2015
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Robier, J. (2016). Methods for Influencing People. In: UX Redefined. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-21062-9_4
Download citation
DOI: https://doi.org/10.1007/978-3-319-21062-9_4
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-21061-2
Online ISBN: 978-3-319-21062-9
eBook Packages: Business and ManagementBusiness and Management (R0)