Towards Emotions and Experience

  • Johannes RobierEmail author
Part of the Management for Professionals book series (MANAGPROF)


Now we are familiar with the art of simplification and the profession of usability with all the activities involved. Assuming the expectations of the end customers are not very high, even simple products and services can become an experience. But, if simplicity is a prerequisite for a product or service, how can we now go on, as required by the use of the terms ‘User Experience’ and ‘Customer Experience’, to create experiences? In this chapter you will explore ways and means of quickly and easily creating experiences in order to bring customers under your spell, thereby creating a sales experience.


Basic Emotion Customer Experience Emotional Appeal Happy Ending Original Story 
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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.youspi Consulting GmbHGrazAustria

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