The Path Towards Simplicity

  • Johannes RobierEmail author
Part of the Management for Professionals book series (MANAGPROF)


In the first chapter we learned that the simple processing of information is a fundamental part of the development of an experience. The simplicity of processes and products has an enormous influence on their acceptance by customers and, consequently, on customer satisfaction. In this block you will be reading about rules and ways in which you can prepare information simply for your target group. You will learn the path to simplicity, from broad-brush approaches all the way through to clear instructions. A presentation of various methods from usability and user experience will give you an insight into the way you should work.


Human Perception Target Group Target Audience Product Family Error Message 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1., accessed on April 2015
  2. Google 2008,, accessed on October 2013
  3. Google 2013, accessed on January 2013
  4. Google 2015, accessed on January 2015
  5. Lindgaard, G., Fernandes, G., Dudek, C., and Brown, J. (2006). Attention web designers: Behaviour and Information Technology, You have 50 milliseconds to make a good first impression! 25(2), 115–126.Google Scholar
  6. Rawlinson, G. E.: The significance of letter position in word recognition, Unpublished PhD Thesis, Psychology Department, University of Nottingham, Nottingham (1976)Google Scholar
  7. Wells, F. L. (1907). A Statistical Study of Literary Merit. Archives of Psychology, 1–30.Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.youspi Consulting GmbHGrazAustria

Personalised recommendations