“The Reason to Believe”?

  • Johannes RobierEmail author
Part of the Management for Professionals book series (MANAGPROF)


The first chapter deals with the principles of information preparation with the aim of gaining an understanding of how people perceive the environment, how information should be prepared, and which issues we will have to engage with more deeply if we are to create buying experiences. We will work through the physiological preconditions to get to the point at which we know how information should be processed in a manner consistent with the workings of the brain. We will also review the definitions of terms used in the industry in order to arrive at a common understanding of what they mean. Here we will make a clear distinction between usable, user-friendly (usability), user experience, and customer experience.


User Experience Target Audience Customer Experience Design Thinking Customer Contact 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.youspi Consulting GmbHGrazAustria

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