Cross-Cultural User Experience Design Helping Product Designers to Consider Cultural Differences

  • Florian Lachner
  • Constantin von SauckenEmail author
  • Florian ‘Floyd’ Mueller
  • Udo Lindemann
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9180)


User experience (UX) designers aim to create a product that causes a pleasant emotional reaction in order to generate an enjoyable memory. However, emotions are subjective and diverse because of cultural differences. As a consequence, cultural differences in UX design are often considered only as theoretical exercises. In this paper, we aim to bridge the gap between theoretical cultural studies and practical application. We analyze established cultural dimensions as well as notes from observational studies, business presentations and ethnographic interviews. Finally, we present “Cultural Personas”, application-oriented tools that characterize derived cultural differences. That supports designers to consider a culturally sensitive UX and thereby to develop better, more enjoyable products.


Country culture Cross-cultural design Cross-cultural evaluation Personalities Psychology Personas Storytelling 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Florian Lachner
    • 1
  • Constantin von Saucken
    • 2
    Email author
  • Florian ‘Floyd’ Mueller
    • 1
  • Udo Lindemann
    • 2
  1. 1.Exertion Games LabRMIT UniversityMelbourneAustralia
  2. 2.Institute of Product DevelopmentTechnische Universität MünchenMunichGermany

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