A Study on the Balance and Optimization Measures in Industry-University Collaborative Innovation of Interaction Design

  • Jianxin Cheng
  • Miao LiuEmail author
  • Junnan Ye
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9180)


Based on the “material” homogenization tendency in the background of industrial production, this paper analyzes the current application status of interaction design in domestic product design, and discusses the reasons of five aspects. On the basis of analyzing the current situation of the interaction design, this paper combines the characteristics of the Experience Economy and the Age of Big Data, establishing the important position of market information and customer demand information in interaction design, exploring the feasibility of the corresponding method of process experience, identify experience and emotional experience in the field of interaction design, reducing the influence of human misunderstanding in this area and rising the effectiveness of interaction design. Then through analyzing the real cases, offering the theoretical foundation for the interactive technology, industrial design, new media design and other subjects and provide methodological guidance.


Interaction design Industry-University collaborative innovation Optimization measures 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.East China University of Science and TechnologyShanghaiChina

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