Brazilian Cultural Differences and Their Effects on the Web Interfaces User Experience

  • Tales Rebequi Costa Borges de SouzaEmail author
  • Marcelo Morandini
  • João Luiz BernardesJr.
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9180)


Having an interface that provides good user experience has become a critical factor for success in information systems. Cultural differences, however, may have a significant impact in this experience, but are seldom taken into account during interface design and evaluation, particularly in Brazil, a multicultural country with continental dimensions. Our goal was to investigate whether the cultural differences between the five socio-economical macro-regions of Brazil are profound enough to impact user experience in web-based interfaces and, if so, how. We performed an experiment with 110 participants, 22 per region, comparing cultural differences elicited by VSM with performance and evaluation of a fictitious Internet Banking System. Cultural differences were identified and correlated with differences in user experience, particularly in regards to the amount of information and colors shown in the interface.


Culture User experience Usability 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Tales Rebequi Costa Borges de Souza
    • 1
    Email author
  • Marcelo Morandini
    • 1
  • João Luiz BernardesJr.
    • 1
  1. 1.School of Arts Sciences and Humanities – EACHUniversity of São PauloSão PauloBrazil

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