Advertisement

Cultural Issues in HCI: Challenges and Opportunities

  • Luciana SalgadoEmail author
  • Roberto Pereira
  • Isabela Gasparini
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9169)

Abstract

Culture strongly influences people’s values, expectations, behavior, and even perceptions and cognitive reasoning. Although HCI researchers recognize culture as an important factor, the research about cultural issues and HCI needs to go further. This paper discusses why culture should not be viewed as a threat or something that is better to relegated to minor importance in Human-Computer Interaction, but that has a key role in the investigations and development of new theories, methods and techniques. In the light of the grand challenges prospected in GranDIHC-BR by the Brazilian HCI community, we explore some of the opportunities and challenges culture brought to HCI as a research area.

Keywords

HCI and culture Cultural aspects of HCI Research challenges in HCI 

Notes

Acknowledgements

This research is partially funded by FAPESP (#2013/02821-1; #2014/01382-7), CAPES and CNPq.

References

  1. 1.
    Abou-Zeid, E.-S.: A culturally aware model of inter-organizational knowledge transfer. Knowl. Manag. Res. Pract. 3, 146–155 (2005)CrossRefGoogle Scholar
  2. 2.
    Bannon, L.: Reimagining HCI: toward a more human-centered perspective. Interactions 18(4), 50–57 (2011)CrossRefGoogle Scholar
  3. 3.
    Baranauskas, M.C.C., de Souza, C.S., Pereira, R. (orgs.). I GranDIHC-BR — Grandes Desafios de Pesquisa em Interação Humano-Computador no Brasil. Relatório Técnico. Comissão Especial de Interação Humano-Computador da Sociedade Brasileira de Computação (2014)Google Scholar
  4. 4.
    Barber, W., Badre, A.: Culturability: the merging of culture and usability. In: Proceedings of the 4th Conference on Human Factors and the Web, pp. 1–14 (1998)Google Scholar
  5. 5.
    Blanchard, E.G.: Adaptation-oriented culturally-aware tutoring systems: when adaptive instructional technologies meet intercultural education. In: Song, H., Kidd, T. (eds.) Handbook of Research on Human Performance and Instructional Technology. Information Science Reference, Hershey (2009)Google Scholar
  6. 6.
    Bødker, S.: When second wave HCI meets third wave challenges. In: Proceedings of 4th Nordic Conference on Human-Computer Interaction: Changing Roles, pp. 1–8. ACM Press, Oslo (2006)Google Scholar
  7. 7.
    Carvalho, A.C.P.L., et al.: Grandes Desafios da Pesquisa em Computação no Brasil–2006–2016. Sociedade Brasileira de Computação, São Paulo (2006)Google Scholar
  8. 8.
    Clemmensen, T., Roese, K.: An overview of a decade of journal publications about culture and human-computer interaction (HCI). Working paper nr. 03-2009. http://openarchive.cbs.dk/bitstream/handle/10398/7948/WP_2009_003.pdf
  9. 9.
  10. 10.
    Danesi, M., Perron, P.: Analysing Cultures. Indiana University Press, Bloomington (1999)Google Scholar
  11. 11.
    Del Gado, E., Nielsen, J.: International Users Interface. Wiley, New York (1996)Google Scholar
  12. 12.
    Douglas, I., Liu, Z.: Global Usability. Human-Computer Interaction Series. Springer, London (2011)CrossRefGoogle Scholar
  13. 13.
    Gasparini, I., Pimenta, M.S., Palazzo M. de Oliveira, J.: Vive la différence!: a survey of cultural-aware issues in HCI. In: X Brazilian Symposium on Human Factors in Computer Systems (IHC 2011), pp. 13–22 (2011)Google Scholar
  14. 14.
    Gasparini, I, Kimura, M.H., Moraes Junior, S.L., Pimenta, M.S., Palazzo M. de Oliveira, J.: Is the Brazilian HCI community researching cultural issues? An analysis of 15 years of the Brazilian HCI conference. In: The Fourth International Workshop on Culturally-Aware Tutoring Systems (CATS 2013). Proceedings of the Workshops at the 16th International Conference on Artificial Intelligence in Education (AIED 2013), pp. 11–19. Memphis (2013)Google Scholar
  15. 15.
    Geertz, C.: The Interpretation of Cultures: Selected Essays. Basic Books, New York (1973)Google Scholar
  16. 16.
    Hall, E.T.: The Silent Language. Anchor Books, New York (1959)Google Scholar
  17. 17.
    Hall, E.T.: Beyond Culture. Doubleday, New York (1976)Google Scholar
  18. 18.
    Harrison, S., Tatar D., Sengers, P.: The three paradigms of HCI. In: Proceedings of ACM AltCHI 2007, pp. 1–21 (2007)Google Scholar
  19. 19.
    Hofstede, G.: Cultures and Organizations: Software of the Mind, 2nd edn. McGraw-Hill, New York (2005)Google Scholar
  20. 20.
    Lee, I., Choi, G.W., Kim, J., Kim, S., Lee, K., Kim, D.: Cultural dimensions for user experience: cross-country and cross-product analysis of users’ cultural characteristics. In: Proceeding of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS-HCI 2008, vol. 1, pp. 3–12 (2008)Google Scholar
  21. 21.
    Marcus, A.: International and intercultural user interfaces. In: Stephanidis, C. (ed.) Users Interfaces for All: Concepts Methods and Tools, pp. 47–63. Lawrence Erlbaum, Hillsdale (2001)Google Scholar
  22. 22.
    Noiwan, J., Norcio, A.F.: Cultural differences on attention and perceived usability: investigating color combinations of animated graphics. Int. J. Hum Comput Stud. 64, 103–122 (2006)CrossRefGoogle Scholar
  23. 23.
    Pereira, R., Baranauskas, M.C.C., Silva, S.R.P.: Social software and educational technology: informal, formal and technical values. Educ. Technol. Soc. 16(1), 4–14 (2013)Google Scholar
  24. 24.
    Pereira, R., Gasparini, I., Salgado L.: Cultura Importa e faz Diferença: uma Discussão sobre os Grandes Desafios de Pesquisa em IHC no Brasil. In: Proceedings of the XIII Simpósio Brasileiro Sobre Fatores Humanos em Sistemas Computacionais (2014)Google Scholar
  25. 25.
    Pereira, R., Baranauskas, M.C.C.: Value pie: a culturally informed conceptual scheme for understanding values in design. In: Kurosu, M. (ed.) HCI 2014, Part I. LNCS, vol. 8510, pp. 122–133. Springer, Heidelberg (2014)Google Scholar
  26. 26.
    Salgado, L.C.C., Souza, C.S., Leitão, C.F.: On the epistemic nature of cultural viewpoint metaphors. In: X Brazilian Symposium on Human Factors in Computer Systems (IHC 2011), pp. 23–32 (2011)Google Scholar
  27. 27.
    Salgado, L.C.C., de Souza, C.S., Leitão, C.F.: A Journey Through Cultures: Metaphors for Guiding the Design of Cross-cultural Interactive Systems. Springer, Berlin (2013)CrossRefGoogle Scholar
  28. 28.
    Sellen, A., Rogers, Y., Harper, R., Rodden, T.: Reflecting human values in the digital age. Commun. ACM 52, 58–66 (2009)CrossRefGoogle Scholar
  29. 29.
    Tylor, E.B.: Primitive Culture: Researches into the Development of Mythology, Philosophy, Religion, Art, and Custom. Cambridge University Press, Cambridge (2010)CrossRefGoogle Scholar
  30. 30.
    UNESCO. Investing in Cultural Diversity and Intercultural Dialogue (2009). http://www.unesco.org/new/en/culture/resources/report/the-unesco-world-report-on-cultural-diversity. Accessed Feb 2015
  31. 31.
    Vatrapu, R., Pérez-Quiñones, M.A.: Culture and usability evaluation: the effects of culture in structure interviews. J. Usability Stud. 1(4), 156–170 (2006)Google Scholar
  32. 32.
    Winograd, T., Flores, F.: Understanding Computers and Cognition: A New Foundation for Design. Addison-Wesley, Reading (1986)Google Scholar
  33. 33.
    Winschiers H., Fendler, J.: Assumptions considered harmful: the need to redefine usability. In: 2nd International Conference on Usability and Internationalization, pp. 22–27 (2007)Google Scholar
  34. 34.
    Xinyuan, C.: Culture-based user interface design. In: IADIS International Conference on Applied Computing, pp. 127–132 (2005)Google Scholar
  35. 35.
    Yeo, A.W.: Are usability assessment techniques reliable in non-western cultures? Electron. J. Inf. Syst. Dev. Countries (EJISDC) 3(1), 1–21 (2000)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Luciana Salgado
    • 1
    Email author
  • Roberto Pereira
    • 2
  • Isabela Gasparini
    • 3
  1. 1.Department of Computer ScienceFluminense Federal University (UFF)NiteróiBrazil
  2. 2.Institute of ComputingUniversity of Campinas (UNICAMP)CampinasBrazil
  3. 3.Department of Computer ScienceSanta Catarina State University (UDESC)JoinvilleBrazil

Personalised recommendations