Understanding Visual Appeal and Quality Perceptions of Mobile Apps: An Emotional Perspective

  • Upasna BhandariEmail author
  • Tillman Neben
  • Klarissa Chang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9169)


In this study we look at user judgments like perceived quality and also visual appeal from an emotional perspective. This is important to examine since unlike existing studies that focus on the cognitive mechanism of first impression judgments, we use aesthetics framework forwarded by Lavie and Tractinsky, and Russells’ circumplex model of emotions to examine the phenomenon. We also try to answer whether aesthetics lead to significant affective responses from users, which then trickle into quality perceptions and visual appeal, which are otherwise considered higher order judgments. Measurement of emotions has mostly been done through subjective evaluation e.g. self-report or survey. We use objective data (electro-dermal activity for arousal and facial electromyography for valence) in addition to subjective data to measure emotions. We design custom mobile app interfaces which users get exposed to achieve effective aesthetic manipulation.


Mobile apps Quality Appeal Emotions Aesthetics Neurois 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Upasna Bhandari
    • 1
    Email author
  • Tillman Neben
    • 2
  • Klarissa Chang
    • 2
  1. 1.Department of Information Systems, School of ComputingNational University of SingaporeSingaporeSingapore
  2. 2.Chair of General Management and Information SystemsUniversity of MannheimMannheimGermany

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