Verification of Stereotype on Women Observing Gender Difference on UX of Wearable Device
There has been contending views on women and men as a consumer, and we believe that it is necessary to analyze and verify who will be the upcoming consuming subject in next 10 years. Herein, using adjectives of AttrackDiff2 which analyze how people perceive the product using hedonic quality and pragmatic quality, we have conducted FGI (Focus Group Interview) on 20–25 female and male group respectively, analyzing how major consumers in 10 years perceive about current trend over the world, wearable devices. As a result of the study, we find that women tend to perceive pragmatic quality as important as men in respect of UX of wearable devices. Instead of the difference between two gender groups, there were greater gap between the individuals. Here, we suggest that stereotype on women that they are an impulsive consumer should be adjusted.
KeywordsGender Women UX Gender gap Wearable device
This work was supported by the MSIP (Ministry of Science, ICT and Future Planning) under the “IT Consilience Creative Program” support program supervised by the NIPA (National IT Industry Promotion Agency) (NIPA-2014-H0201-14-1002).
- 2.Fausto-Sterling, A.: The problem with sex/gender and nature/nurture. In: Williams, S., Birke, L., Bendelow, G. (eds.) Debating Biology, pp. 123–132. Routledge, New York (2003)Google Scholar
- 3.Butler, J.: Gender Trouble. Routledge, New York (2002)Google Scholar
- 4.Gong, B., Yan, H., Yang, C.-L.: Gender differences in the dictator experiment: evidence from the matrilineal Mosuo and the patriarchal Yi, Experimental Economics (2014)Google Scholar
- 6.Bhopal, K.: Gender ‘Race’ and Patriarchy: A Study of South Asian Women. Ashgate, Aldershot (1997)Google Scholar
- 10.Miner, C.S., Chan, D.M., Campbell, C.: Digital jewelry: wearable technology for everyday life. In: CHI 2001 Extended Abstracts on Human Factors in Computing Systems, pp. 45–46. ACM, Seattle, Washington (2001)Google Scholar
- 11.Morgan, D.L.: Focus groups as qualitative research. Planning (2013). doi: 10.4135/9781412984287.n4
- 15.Rauche, T.: Summative usability evaluation: Hedonic and pragmatic quality of a mobile device application Google Scholar