Chinese User-Experience Design: An Initial Analysis

  • Aaron MarcusEmail author
  • Stacey Baradit
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9187)


The authors have conducted initial research and analysis of similarities and differences among Chinese and non-Chinese user-experience design (specifically Western, i.e., US versions) in Web, desktop, and mobile platforms. Characteristics studied include user-interface components (metaphors, mental models, navigation, interaction, appearance, and information design/visualization); experience objectives (usability, usefulness, appeal, fun, and aesthetic form, such as density, gridded organizations, etc.); social network and underlying organizational contexts (public vs. private; work, home, school, and shopping; and sharing (cooperation, communication, and collaboration); and persuasion or motivation characteristics (e.g., use of dashboard; journey maps; focused social networks; just-in-time knowledge; and incentives, such as games, leaderboards, rewards, awards, workshops, nostalgia shops, etc.). The authors propose initial patterns and an initial framework for further research, including the possibility of developing unique Chinese approaches to UX design, Chinese UX guidelines, and eventually characteristics of unique Chinese approaches to operating systems, windowing systems, graphical user-interfaces, and applications for the Web, desktop, mobile, and wearables.


China Cooperation Culture Dashboards Design Development Emotion Ethnography Experience Guanxi (关系) Incentives Information Innovation Interface Journey maps Mobile Organizations Persona Social networks Usability Usefulness User User interface 



The authors acknowledge Grover [8] and the Baidu UX design manual [1], which stimulated discussions for this paper.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Aaron Marcus and AssociatesBerkeleyUSA
  2. 2.School of InformationUniversity of California/BerkeleyBerkeleyUSA

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