What Do Patients of Different Medical Illness Say About Their Doctors Online? An Analysis of Online Physician Reviews
This study aims to understand the role and function of online physician reviews as a process of health information communication, as well as the applications on medical practice and patients and caregivers’ medical decision-making process. It collected online physician reviews from two Taiwan-based health information websites - Good Doctor and Health and DocHos. The analysis framework comprised four aspects: (1) length of reviews; (2) moment in the medical encounter process is reviewed; (3) themes of the reviews; and (4) review intents. In addition to analyzing the structural and textual characteristics of online physician reviews, this study took a step further to identify the relationship between patients of different medical and how they evaluated a medical encounter. In this paper, findings were reported and implications in improving physician-patient communication and patients’ empowerment were discussed.
KeywordsOnline physician review Content analysis Physician-patient communication Physician selection information
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