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An Exploratory Study of Website Localization Strategies: The Effect of Exogenous Factors

  • Tailai WuEmail author
  • Chih-Hung Peng
  • Yani Shi
  • Choon Ling Sia
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9191)

Abstract

This paper explores the relationship between website localization and their exogenous factors. Three exogenous factors are studied: online transaction availability, product types and history length. Based on the previous studies, this paper distinguishes website localization design strategies from website localization degree. Through a content analysis of Fortune 1000 companies’ websites, this paper finds that website localization strategies are positively related to website localization degree and that product types positively associate with website localization degree. Besides, all the exogenous factors are relevant to some specfic website localization strategies.

Keywords

Website localization Exogenous factors Strategies Content analysis 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Tailai Wu
    • 1
    Email author
  • Chih-Hung Peng
    • 1
  • Yani Shi
    • 1
  • Choon Ling Sia
    • 1
  1. 1.City University of Hong KongKowloon TongChina

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