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Identifying Appraisal Expressions of Online Reviews in Chinese

  • Pei YinEmail author
  • Hongwei Wang
  • Wei Wang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9191)

Abstract

With the development of Web2.0 technology, an increasing number of consumers are giving comments on products over the Internet, thus opinion mining rises in response to the requirement of retrieving valuable information in speed. After thoroughly analyzing the style of language and the ways of expression in Chinese, this paper proposes a semantic lexicon-based method to identify the appraisal expressions in Chinese online reviews. A comparative experiment based on cellphone online reviews in Chinese is conducted in this research, and the result indicates that the proposed method is quite promising and outperforms the two baselines (a statistic orientation method and a semantic orientation method). Moreover, the method is applied to a comparative evaluation of two popular cellphones, demonstrating the theoretical significance and the practical value of this research.

Keywords

Online reviews Appraisal expressions Product feature Review feature Semantic lexicon Consumers’ opinions 

Notes

Acknowledgments

This work is partially supported by the Natural Science Foundation of China [70971099, 71371144], the Fundamental Research Funds for the Central Universities [1200219198], and Shanghai Philosophy and Social Science Planning Projects [2013BGL004].

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Business SchoolUniversity of Shanghai for Science and TechnologyShanghaiChina
  2. 2.School of Economics and ManagementTongji UniversityShanghaiChina

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