Leveraging Social Media for the Fishing Industry: An Exploratory Study

  • Azrin Shah Ismail
  • Haliyana KhalidEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9191)


One of the main challenges in the fishing industry today is the art of connecting buyers and sellers effectively so that information about products, price, quantity and location is synchronized. A lack of communication and technology skills has forced fishermen and fishing industry authorities to depend on intermediaries to market their products, leading to higher prices for consumers. This paper explores the potential use of social media to reduce intermediaries in the fishermen market supply chain. It also aims to understand the critical success factors in using social media as a platform to promote the market.


Fishing industry Fishermen Social media Social media marketing Intermediaries HCI Business Human wellbeing 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Putra Business SchoolUPMSeri KembanganMalaysia

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