Startup Rio: User Experience and Startups

  • Adriano Bernardo RenziEmail author
  • Adriana Chammas
  • Luiz Agner
  • Jacob Greenshpan
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9186)


UX design and UX research play an important role in startups and their projects. The expressive growth of startups around the world encouraged the Rio de Janeiro State government to foment entrepreneur culture in the city in an attempt of transforming Rio de Janeiro in a digital technology center of reference and created the Startup Rio to encourage startups’ growth in the city. This paper presents the launchpad method used around the world as well as the experience and results collected during UX mentorship on the 5-day Google event (startup launchpad) with 50 startups in Rio de Janeiro, showing the close connection between startup culture and user experience.


User experience Startups UX mentorship 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Adriano Bernardo Renzi
    • 1
    Email author
  • Adriana Chammas
    • 2
  • Luiz Agner
    • 3
  • Jacob Greenshpan
    • 4
  1. 1.Escola Superior de Desenho Industrial − UERJRio de JaneiroBrazil
  2. 2.Pontifícia Universidade CatólicaRio de JaneiroBrazil
  3. 3.Faculdades Integradas Helio Alonso/FACHARio de JaneiroBrazil
  4. 4.UXUX Inc.Tel AvivIsrael

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