A Posture HCI Design Pattern for Television Commerce Based on User Experience

  • Rosendy Jess GalaboEmail author
  • Carlos Soares Neto
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9186)


Television commerce represents a significant opportunity for worldwide market due to the digital TV transition in several countries. In order to provide a design guidance for these applications, we developed a T-commerce Posture HCI Design Pattern based on user experience research. Three focus groups are composed of twenty-five participants and an experiment with eight volunteers were performed. The results are described as a design pattern template composed of four types of t-commerce applications. Each type presents a recurrent problem, a proven solution and a context. The developed design pattern helps designers to decide the t-commerce main interactions focusing on better user experience.


Guidelines IDTV commerce Home shopping T-commerce 



CAPES, CNPq and FAPEMA (Brazil) for financial support.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Laboratory of Advanced Web SystemsFederal University of MaranhãoSão LuísBrazil

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