Cultural Effects on Metaphor Design

  • Muhammad Waqas AzeemEmail author
  • Arslan Tariq
  • Farzan Javed Sheikh
  • Muhammad Aadil Butt
  • Iqra Tariq
  • Hafiza Maimoona Shahid
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9186)


The World Wide Web has shortened the distances between people but it is still hard to find a general user interface for all the users. Because people living in different areas of the world have different cultures, religions, and traditions. Designing a user interface according to the culture of the user is important. Different minds have different views about cultural effects in user interface. This paper presents a detailed review on the recent work and research in cultural effects on metaphor design. This paper also explores the problems and issues regarding localizing metaphors in different cultures.


User Interface Cultural Dimension Target User Cultural Effect General User Interface 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Muhammad Waqas Azeem
    • 1
    Email author
  • Arslan Tariq
    • 2
  • Farzan Javed Sheikh
    • 2
  • Muhammad Aadil Butt
    • 2
  • Iqra Tariq
    • 2
  • Hafiza Maimoona Shahid
    • 2
  1. 1.University of GujratGujrat,Pakistan
  2. 2.University of LahoreGujrat,Pakistan

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